Like the seeds that sow the perfect harvest, search engine optimisation (SEO) requires a trained hand and keen eye. Mass farming your content doesn’t reap the maximum return, but then that’s what you would expect from a lower quality content grain. As they often say, “you reap what you sow”, and to that effect I feel I should highlight some important SEO aspects of copywriting.
Content is the fruit of a labour of love
Don’t just write content that utilises the same generic keyword over and over. It’ll sounds like the drum of the combine harvester pulling up the roots of all your finest fruit terminology. Get yourself a tangy tongue and wrap your grubby SEO farmer’s hands around a thesaurus. Look for synonyms, and related words, and soon you’ll find that you are no longer producing prepackaged supermarket grub, and instead are hand-picking the freshest organic rankings, listening to the jolly whistle of the Google™ farmer as he ploughs potential click-throughs into your website.
Water your Unique Content
Generate some unique content. Lovingly water it with keywords and phrases that are particular to the page, content, and product behind the website. Your site is the furrow in which you must plant your content. Each page should be hand farmed and crafted to the product, and giving factually correct information will rank better than flimsy self-opinionated rotting grains of information.
Link your content with Milky text
The basics of the original page ranking algorithm were link quantity and density. This has somewhat changed from it’s original incarnation and now relies more heavily upon related content. Make sure you link internally, and externally to relevant sources of information. Cultivate the external milky website by linking to it with some meaningful html markup.
If you’re linking your dairy product to the governmental website for milk and dairy farming, then make sure to give the link a good title, e.g. “Dairy Farming and Milk information”, and pasteurising the delicious milky text content of the link, e.g. “Defra answer questions about milk and milk products“. As can be seen; the content of the link relates to the information pertaining on the external website source.
Harvesting your ranking
Ok, so you’ve produced the content, identified your keywords and phrases and linked it all to relevant internal and external content. What now? Well, as every good organic farmer does each year, get that new crop ready. Start hand picking the next set of keywords and phrases, and planning ahead for the next years sowing. Giving the search engines something to come back for is now a fundamental of growth in page ranking. By providing new content at intervals the search engines will turn your moldy old website tractor into a fresh clean well indexed vegetable producing machine. If the search engines have something new each time they visit the site it’ll encourage a more organic growth in indexing. With more outgoing links and relevant content the “importance factor” will start to multiply.
Tags: Organic SEO, Search Engines, SEO, SEO Farming, SEO Milk