Like the seeds that sow the perfect harvest, search engine optimisation (SEO) requires a trained hand and keen eye. Mass farming your content doesn’t reap the maximum return, but then that’s what you would expect from a lower quality content grain. As they often say, “you reap what you sow”, and to that effect I feel I should highlight some important SEO aspects of copywriting.
Content is the fruit of a labour of love
Don’t just write content that utilises the same generic keyword over and over. It’ll sounds like the drum of the combine harvester pulling up the roots of all your finest fruit terminology. Get yourself a tangy tongue and wrap your grubby SEO farmer’s hands around a thesaurus. Look for synonyms, and related words, and soon you’ll find that you are no longer producing prepackaged supermarket grub, and instead are hand-picking the freshest organic rankings, listening to the jolly whistle of the Google™ farmer as he ploughs potential click-throughs into your website.